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From New York Times
Best-Selling Author

Dr. Jim Loehr

Wise Decisions offers science-based advice and guidance for anyone hoping to improve their decision-making abilities.

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About Jim Loehr

  • Co-founder of the Johnson & Johnson Human Performance Institute, which helped train and inspire more than 250,000 business, sports, medicine, and military leaders worldwide. 

  • World-renowned performance psychologist, researcher, and author of 17 books including his most recent, Leading With Character, and the national bestseller The Power of Full Engagement

  • Dr. Loehr holds a masters and doctorate in psychology and is a full member of the American Psychological Association. 

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ABILITY may get you to the top,
but it takes CHARACTER

to keep you there.

– John Wooden

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The muscles of character can be built in the same way

we build physical muscles:    

with intentional energy investment.

– Jim Loehr

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