top of page
Jim Loehr copy.jpeg

Jim Loehr, EdD

World-renowned performance psychologist,

New York Times bestselling author, Co-founder, Coach Leading with Character, always


Dr. Jim Loehr is a world-renowned performance psychologist, whose ground-breaking, science-based energy management training system has achieved worldwide recognition. 


Dr. Loehr has been chronicled in leading national publications, including: 

  • The Harvard Business Review       

  • Business Week                                    

  • Fortune

  • Newsweek

  • Time

  • US News and World Report 

  • Success 

  • Fast Company  

  • Omni

  • CBS Morning News 

  • The Oprah Winfrey Show

He has appeared on: 

  • NBC’s Today Show 

  • ABC’s Nightline with Ted Koppel

  • CBS Evening News with Dan Rather

The Power of Character

From his more than 30 years of experience and applied research, Dr. Loehr believes the single most important factor in successful achievement, personal fulfilment and life satisfaction is the strength of one’s character. He strongly contends that character strength can be built in the same way that muscle strength is built through energy investment, and has brought this topic to life in his latest book, Leading with Character: 10 Minutes a Day to a Brilliant Legacy.

Every Leading with Character book comes with a companion journal designed to help readers strengthen key character muscles for leadership by refining their personal credo. Dr. Loehr has authored 16 other books and co-authored the New York Times national bestseller The Power of Full Engagement.

Past Clients

Dr. Loehr has worked with hundreds of world-class performers from the arenas of sport, business, medicine and law enforcement, including Fortune 100 executives, FBI Hostage Rescue Teams, and military Special Forces. 


Corporate clients of the Institute represent hundreds of Fortune 500 companies, including Procter & Gamble, The Estée Lauder Companies, FBI, GlaxoSmithKline, PepsiCo, and Citigroup Smith Barney. 


Dr. Loehr has worked with hundreds of elite sports clients including 17 number ones in the world in their respective sports, multiple clients from professional tennis, golf, basketball, football, hockey, boxing, race car driving and the Olympics. He has applied his methodology to both individuals and entire teams.

The Human Performance Institute

Dr. Loehr is also the retired chairman, CEO, and co-founder of the Human Performance Institute (HPI), prior to its acquisition by Johnson & Johnson.  HPI is the pioneer in training programs designed to successfully leverage the science of energy management to improve the productivity and engagement levels of elite performers from the world of business, sport, medicine, and law enforcement, for sustained high performance.

bottom of page